Win back your
wholesale relationships.
RAKOR helps brands and distributors turn their B2B network into growth.
Predict demandActivate accountsDrive reorders
RAKOR · Command Center
Active
Reactivated account revenue · 30 days
€72,840
▲ 18%
Next best action
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DataPredictActivateOrder
Connect your existing stack · integration scope defined together
The gap
Thousands of accounts.
Too many missed opportunities.
Your sales team cannot reach every account, every week. Your ERP holds the order history, but turning it into the right action still takes too much manual work.
01
Your network is under-served
Thousands of pharmacies, salons and retailers. Only a fraction receive regular, relevant commercial attention.
02
Reorder windows go unnoticed
Purchase cycles, missing products and early churn signals stay buried in order history.
03
Outreach is generic
The same catalogue goes to every account, regardless of its assortment, purchasing rhythm or potential.
04
Ordering takes too much effort
Customers switch between emails, PDFs and phone calls to find the right products and place an order.
The system
Your B2B Revenue Layer
APredictive selling
Knows who needs what. And when.
- —Predicts the next reorder from purchase patterns
- —Recommends relevant products and quantities
- —Prioritises opportunities for your sales team
Repeat orders
+24%
Reorder rate
41%
Messages adapted
2,047
BDormant reactivation
Activates the accounts you cannot visit.
- ✓Uses account history and commercial context
- ✓Personalises every message and product selection
- ✓Reaches accounts by email and WhatsApp
- ✓Routes complex opportunities to your sales team
CContinuous learning
A smarter engine over time.
- —Learns from customer behaviour and sales outcomes
- —Refines product recommendations and outreach timing
- —Builds a more effective revenue engine over time
Dormant reactivation
Revenue
€254,411
Repeat rate
38.0%
Follow-ups sent
2,070
Activity feed
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Win-back
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Personalised message
YOUR BRAND · Personalised selection
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Reco
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THE PERSONALISED B2B PORTAL
Your own B2B portal.
YOUR BRAND●
Your personalised wholesale catalogue
Recommended for youBest sellersNew arrivalsExclusive offers
YOUR BRAND · YOUR SELECTION
Welcome back, Pharmacy #2841.
Selected from your purchase history, assortment and next reorder window.
Your next order, made easier. Recommended products. Your account prices.Exclusive wholesale offers →
YOUR BRAND · YOUR BASKET€0Excl. tax
YOUR BRAND A personalised buying experience for every account.
APersonalised catalogue
The right products for every account.
- —Tailor the catalogue to each customer’s business and purchase history
- —Recommend relevant products and reorder quantities
BAccount pricing
Their prices. Their commercial terms.
- —Display each account’s negotiated prices and discounts
- —Personalise promotions and offers for every customer
CLoyalty & rewards
Give every customer a reason to return.
- —Create tailored loyalty programmes and rewards
- —Adapt incentives to each account’s purchases and potential
DCustomer journey
A personal journey, from message to order.
- —Link every email or WhatsApp message to a tailored product selection
- —Adapt the buying experience as customers browse and order
Command center
From account signals to measurable orders.
Illustrative figures.
Reactivated account revenue
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Repeat purchase rate
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Dormant reactivated
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accounts · reactivation flows
Revenue influenced
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outreach + portal + sales-assisted orders
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Order journey
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Account timeline
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Next best action
Send personalised reorder recommendation
Recommended basket based on purchase history and account potential.
Account signals
Add-to-cart events{{ atc }}
Portal visits{{ clicks }}
Follow-up sent{{ fups }}
Awaiting reply{{ awaiting }}
Accounts · 5 of 1,284
Pharmacy #2841
Pharmacy
Salon #1062
Haircare
Spa #0834
Professional beauty
Retailer #0921
Wellness retail
Clinic #1750
Aesthetics
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Stage
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Orders
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Lifetime value
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Account activity
Messages
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Emails opened
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Cart events
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Orders
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Last activity
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Next best action
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Reorder activation
Purchase cycle214 active
Account reactivation
Account signals138 active
Assortment expansion
Account signals176 active
Reorder activation · Purchase cycle · 4 steps
Connect
Order history
Sync ERP and CRM data
Predict
Reorder window
Estimate the next purchase
Activate
Personalised outreach
Email + WhatsApp recommendation
Order
Confirmed order
Personalised basket in the portal
Account reactivation · Account signals · 4 steps
Connect
Account history
Find accounts losing momentum
Predict
Churn signal
Compare with usual purchase cycle
Activate
Relevant win-back
Personalise the product selection
Order
Account reactivated
Order recorded in your systems
Assortment expansion · Account signals · 4 steps
Connect
Current assortment
Identify gaps in the product mix
Activate
Cross-sell opportunity
Rank relevant missing products
Activate
Personalised catalogue
Show products suited to the account
Order
Reorder
Track new product adoption
Revenue influenced · last 12 weeks
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This month
Recent
Prior
Activity feed
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Built for B2B networks
Made for brands that sell through thousands of accounts.
Pharma & laboratories
Reach pharmacies beyond the visit schedule.
Supplements & wellness
Activate pharmacies and specialist retailers.
Haircare & salons
Keep every salon stocked and engaged.
Beauty & cosmetics
Personalise every professional assortment.
Spas & institutes
Connect treatment ranges to repeat orders.
Aesthetics & clinics
Support recurring professional purchasing.
Specialist distributors
Activate a large, fragmented customer base.
Brands & wholesalers
Scale your B2B relationships.
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What RAKOR does
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Business impact
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ALSO FOR YOUR DIRECT-TO-CONSUMER CHANNEL
The same intelligence. Beyond B2B.
Post-purchase guidance, personalised repeat purchase and dormant customer reactivation for your e-commerce channel.
Win back your wholesale relationships
See RAKOR working for your network.
A 30-minute conversation about your network, your catalogue and your existing tools. Discover where RAKOR can unlock your next orders.
Guides & resources
Understand RAKOR
How RAKOR works: from account history to the next wholesale order
Follow one account through RAKOR: purchase history, reorder opportunity, products and quantities, outreach, branded portal, human advice and measurement.
Read the guide →Activate your networkReactivate dormant wholesale customers with account history and a relevant buying journey
Define dormant wholesale accounts, prepare a relevant selection and connect email or WhatsApp follow-up with human ownership and the next order.
Read the guide →Choose and implementReduce distributor dependence by defining a direct or hybrid retailer relationship
Evaluate a direct or hybrid retailer model with clear account data, partner roles, a branded ordering portal and a contribution comparison.
Read the guide →