RAKOR · Guides & resources
Your B2B network.
A better next move.
Practical guides to reactivate wholesale accounts, anticipate reorders and take a more active role in your business relationships.
How RAKOR works: from account history to the next wholesale order
Follow one account through RAKOR: purchase history, reorder opportunity, products and quantities, outreach, branded portal, human advice and measurement.
Read the guideWhere would you like to start?
Activate your network
8 guidesProactive wholesale sales: move from taking orders to activating accounts
Build proactive wholesale sales around account history, relevant next actions and a buying journey that helps retailers prepare their next order.
Read the guideActivate your network · 3 minDeclining wholesale orders: find the account changes before choosing a follow-up
Diagnose falling wholesale orders through active accounts, purchasing frequency, basket value and categories before choosing the next account action.
Read the guideActivate your network · 3 minReactivate dormant wholesale customers with account history and a relevant buying journey
Define dormant wholesale accounts, prepare a relevant selection and connect email or WhatsApp follow-up with human ownership and the next order.
Read the guideActivate your network · 3 minPredicting wholesale reorders: when to contact a buyer and what quantities to propose
Use account buying patterns to prepare wholesale reorder windows, relevant products and adjustable quantities without assuming the buyer’s exact stock.
Read the guideActivate your network · 4 minRFM segmentation for wholesale customers: turn account groups into sales actions
Use recency, frequency and monetary value to segment wholesale accounts, account for buying cycles and choose a practical next sales action.
Read the guideActivate your network · 4 minLong-tail wholesale customers: build a service model that makes smaller accounts viable
Build a practical service model for smaller wholesale accounts using cost to serve, reorder journeys and clear escalation to sales representatives.
Read the guideActivate your network · 4 minWholesale cross-selling: turn assortment gaps into relevant product recommendations
Find relevant wholesale cross-selling opportunities with an account-by-category view, comparable buyers and a process for checking missing products.
Read the guideActivate your network · 4 minThe second wholesale order: how to support new stockists after the opening purchase
Build a new-stockist journey from delivery to replenishment, and measure second wholesale orders with a consistent observation window.
Read the guideMake buying easier
4 guidesA personalized wholesale portal: follow an account from selection to order
See how RAKOR’s branded B2B portal connects a relevant selection, account prices, adjustable quantities, sales advice and a defined order process.
Read the guideMake buying easier · 4 minB2B portal adoption: why wholesale buyers keep ordering by email and what to test
Diagnose low B2B portal adoption with an account-level funnel, buyer task tests and a practical plan for the next wholesale order.
Read the guideMake buying easier · 5 minWholesale follow-up email templates for reorders, quiet accounts and new stockists
Five adaptable wholesale follow-up emails, with a reason to use each template and checks before contacting an existing retail account.
Read the guideMake buying easier · 4 minField sales and B2B ecommerce: coordinate account ownership across the buying journey
Define ownership across representatives, automated follow-up and a B2B portal so wholesale buyers receive a coherent account experience.
Read the guideChoose and implement
5 guidesReduce distributor dependence by defining a direct or hybrid retailer relationship
Evaluate a direct or hybrid retailer model with clear account data, partner roles, a branded ordering portal and a contribution comparison.
Read the guideChoose and implement · 3 minRAKOR with Salesforce: choose the right scope for activating wholesale accounts
Keep Salesforce CRM, create a RAKOR branded portal or operate Salesforce B2B Commerce: evaluate the architecture that fits your account network.
Read the guideChoose and implement · 3 minRAKOR or WizCommerce: account activation or a broader wholesale operations suite?
Compare public RAKOR and WizCommerce scope: account activation with a branded buying channel, or a broader set of wholesale operational tools.
Read the guideChoose and implement · 4 minB2B sales follow-up software: how to evaluate it for wholesale accounts
Evaluate wholesale follow-up software through account signals, buyer journeys, sales ownership and a pilot that measures additional orders.
Read the guideChoose and implement · 4 minERP and CRM data for wholesale sales: what is needed before automating account outreach?
Check the accounts, orders, products, pricing and commercial context needed for wholesale sales recommendations before connecting a live workflow.
Read the guideMeasure and improve
2 guidesMeasure wholesale activation ROI: attributed orders versus additional sales
Measure wholesale activation using comparable accounts, contribution after costs and a clear distinction between influenced and additional revenue.
Read the guideMeasure and improve · 4 minRAKOR’s sales command center: prioritize account actions and learn from outcomes
Understand RAKOR’s command center through account signals, next actions, human ownership, outcomes and the continuous learning described in its offer.
Read the guideIndustries and channels
4 guidesBeauty brands: grow salon and studio orders between field visits
Follow two professional beauty accounts through replenishment, category questions, personalized selection and sales advice between representative visits.
Read the guideIndustries and channels · 4 minPharmacy account management for beauty and wellness brands between field visits
Structure pharmacy account follow-up for beauty and wellness ranges using observed purchases, retailer context and clear ownership between visits.
Read the guideIndustries and channels · 4 minRAKOR for DTC: connect post-purchase support, repeat purchases and reactivation
Explore RAKOR’s announced DTC scope: post-purchase guidance, personalized repeat purchases and reactivation of inactive ecommerce customers.
Read the guideIndustries and channels · 4 minWhich RAKOR workflow fits your pharmacy, salon, spa or distributor network?
Compare RAKOR account workflows for pharmacy brands, wellness, haircare, beauty, spas, aesthetics and distributors using each network’s buying context.
Read the guideLet’s talk about your network.
Your catalog, your accounts and your existing tools — one concrete journey to explore.